“Why?” can be a tricky question to answer. During my years as a lecturer, whenever I ask my students for their research rationales which is basically “why does anyone need your research?”, they most often curl up into a ball. It’s just not an easy question to answer. Up to this day, whenever I get asked this, whether at work or at home, I feel like an untrained monkey on stage.

But through years of asking Why and being asked Why, I’ve developed a way to answer the question. I call it the Why Compass. And it’s actually quite simple…

Modified Model for Behavior Change Part 2 of 2

In Part 1, I summarized the Stages of Behavior Change Framework for non-Communications majors. I suggest you read it here first.

The mirrored stairway model

The story of Mark can be not just about smoking. It can be about trying to study better, be a better spouse, or it can even be about getting into an ecosystem of products like Apple, Google.

The model however, looks only at the practical and cognitive dimensions of behavior change. And we know that behavior change is an emotional endeavor as well. …

Modified Model for Behavior Change Part 1 of 2

When we talk about changing our (or other people’s) behavior, we often say that it takes time. Changing is cannot be done in a snap. I agree. It can be difficult to stop doing something you’re used to. The inertia of habit is hard to go against. Meet it with an equal opposite force and you’re probably in for an accident.

Photo by Wes Hicks on Unsplash

Imagine this. You’re driving your BRABUS G V12 900 “ONE OF TEN” (welcome to my fantasy?) at 100 km/h — because that is the legal limit on most national highways in the Philippines, but you’re free to drive faster…

Messages that stick get pierced by our thorns.

Not all messages are created equal. Communication is not a plainly practical thing we humans do. When we communicate we do so much more than just relay messages. The act, manner, and content of messages mix in the delivery to create a concoction that when we receive, changes the way to think, feel, and behave.

The same way, there are good advertisements and there are bad ones. But what makes good ones good and the bad ones bad? There are many lenses to use to answer this question of course. I, for one, believe that a strong metric for how…

Miggy with co-fellows of the HiFi Future Shapers Program

About 2 years ago, Startup Campus South Korea, Assist Asia, and Benilde HiFi organized an innovation bootcamp for young innovators from the Philippines and South Korea. As part of HiFi, I was given a mentoring role. I was assigned a team called Accessiwheels. It was a project that aimed to provide wheelchair users, and other PWDs transportation that’s fit for their needs. I was excited at the idea, and was even more excited to know that the project was headed by a man who was a wheelchair user himself. …

We’ve all been in a difficult situation wherein we either had to: a) find a way to fix it, or b) just accept it. In my experience, it can be difficult to know which one of the two I had to do. And to make it a bit more complicated: which one of the two I could do. Whenever I face complicated or difficult situations, I say the Serenity Prayer by theologian Reinhold Niebuhr.

God, grant me the serenity to accept the things I cannot change,
courage to change the things I can,
and wisdom to know the difference.


Have you ever made the mistake of doing something without thinking? We all have! But if you’d like to practice thinking before doing, and you’re looking for some sort of guide to do it, I hope I can help.

Ask my friends; I’ve change a lot. And if I can give credit for my transformation, it is my experience in academics. As a former college lecturer on Communication Theories, I had to know a number of theories — and theories are basically ways to explain what’s happening. After years of teaching, I developed an automatic response process to my experiences…

We’ve been in quarantine since March. How are you? During the first few weeks of the lockdown I said that my top priority at the moment is maintaining our family’s health. And while being on lockdown can make us feel like we can’t do anything else, this quote by artist Nabil Sabio Azadi reminds us that productivity is self-defined.

Photo by Ali Yahyaon Unsplash

The pandemic came at us like a tsunami: a massive wave we saw coming from afar that we cannot run away from. …

Photo by Caleb Woodson Unsplash

“This job is a vocation.” “We need people who believe in what we believe.” “The mission will keep you moving forward.” We know these sentences all too well. We may have actually said something like it to one of our staff at some point. Or actually, we may have been at its receiving end! How did you feel when these were said to you? Do you feel the same now as you did then?

The mission is important, yes; but we should not hide behind it, use it as a crutch to compensate for our weaknesses, or worst use it…

Think back to your graduation day. Did you have a same or similar thought as I did? “This is going to be the start of something great for me.” Back then I thought that my graduation was not just the culmination of my studies but also the launch of my professional career. I had grand plans for myself but as I said in a previous post, delivering can be difficult.

Photo by Kalea Jerielleon Unsplash

In Filipino we have a phrase “ningas-kugon” which means starting with a task and not finishing it. It’s starting a fire and not tending to its growth and continuance. Both…

Tq Antiqueno

Design, Communications, and Development in all their combinations

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